One of my roles as a junior clerk (many years ago) was writing customer letters. These letters required approval from my then two supervisors (to this day, I don’t know why there were two!). Sorry I digress; I became increasingly frustrated by the changes that were made to my letters by two people with very different writing styles; that I decided to play a trick on them both. Pretending I was finding one matter difficult to write about, I asked one supervisor for help and he virtually wrote the letter for me. I then sought approval from my other supervisor, who proceeded to correct the copy and rewrite the letter.
I then asked to see them both, showed them the letter where they had corrected each others styles, thanked them for their guidance and told them that from now on I would be writing my letters in my style, which I knew was quite adequate in fulfilling my role. End of story!
The reason I remembered this long forgotten occurrence is that over the holiday break I have been mulling over my own writing style and whether it is “good enough” for blogging? Recalling this story reminded me, that writing from the heart is about communicating with your audience and writing in a way that you feel comfortable with. Yes, there are very many skilled wordsmiths who offer excellent services but I believe that if you want to build trust with your online audience, your words should be your own. People need to know the authentic you, and in knowing the authentic you, can build a relationship which is the only way people will “buy” what you’re selling, whether its your service, your products or yourself!
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About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to create their differential advantage, attract more ideal customers and create a marketing plan to achieve success. She coaches customers online and by phone – if you would like to request coaching – please contact.