Networking


4
Jun 12

The Immeasurable Value of a Mentor

 

A mentor is: “An experienced and trusted advisor – one who expects more of us than we do”.

 

 

 

Mentoring, coaching, developing business people, and improving performance is a complex activity combining skill, knowledge, patience, values, and engagement.  It is not one trait but the combination together with commitment and intent, which builds successful mentoring relationships.

I write these words as I complete a role as a mentor to three young entrepreneurs in a regional program.  I have learnt, and still do, from many kind and wonderful people who have given their time and knowledge to help me. It was such a pleasure to pass on my knowledge and skills to help my small team.

My first true mentor was my Dad.  Born in the UK, served in “Dad’s Army” as a young man because he lost his trigger thumb as an apprentice butcher; learnt other trades on the black market during the war; migrated to Australia in the 60‘s when the rest of this family said he was crazy; and worked for years as a small business owner, finally losing all his hard earned money by purchasing a pub, just before random breath testing was introduced.  My values of hard work, being positive despite what life throws at you and always looking forward, is imbued with his values, approach and life observations.

In my early working life I have had many great managers that have challenged, coached, and supported me.  They set clear development expectations with me, provided a series of assignments to widen my skills and competency, and ensured continuous feedback.  The most valuable part of this experience was the ability to work closely with them, observing their approach; and values in decision making and problem solving.

The benefits from learning with the experience of the mentor include:

  • Exposure to different ideas and perspectives,
  • Insight into your own performance,
  • Support in development,
  • Avoiding and learning from mistakes,
  • Intellectual stimulation from interaction with a trusted and knowledgeable person, and often,
  • Increased visibility and an extension of influence within a community or group.

Where can you find a mentor?  Mentors can be found both in the workplace and outside it. But first you must be clear about the reason you want or need a mentor, and then you can better identify who might help.

If you are just starting a business, wanting to do a business plan or marketing plan, you could start by using the mentoring services available through the various state governments.

If you are an established business and want advice on how to get to the next stage and access new networks and channels, join an industry association and network.  Search online for an association or go to an industry conference and find out who the main players are. Take the initiative yourself and just ask.

Alternatively, try the informal type of mentoring, and think about your family and friends networks.  Networking communities and university alumni’s are other good places to look for mentoring programs.

Mentoring is also good if you are facing difficult times.  But maybe in this situation you could look at employing a business coach, management consultant to re-engineer processes, or an marketing coach to help with opportunity identification.

Finally, it’s important to observe the major ingredients in establishing successful Mentor/Mentee relationships, which are clarity of:

  • Mentor/Mentee development relationship goals, roles, and responsibilities,
  • Expectations and limits of relationship for all involved,
  • Mentor key areas of experience, competence, and attitude both professionally and personally that contribute to Mentee development needs,
  • Amount and length of time for development relationship,
  • Measurement of development outcomes.

I am deeply grateful for the many men and women who have given me the benefits of their experience and skill, and that I in turn, am able to repay their investment by mentoring others.

Have you had a mentor and gained immeasurable value?  I’d love to hear your story?

About the Author: Teresa Bassham runs Zenworkz Marketing, coaches and mentors small business in all aspects of authentic marketing.  My website contains many useful and free resources:www.zenworkz.com

If you would like to know more about Teresa’s services, please contact her: mailto:teresabassham@zenworkz.com

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20
Aug 11

Networking – making it work for you!

Why network?
A common problem business owners face is that they don’t think about why they network.
As important as developing your networking skills, you need to think about whether you are using the network event as a social outlet or in a purely business context.  The Bangalow Business Women Networking Group being a women’s only event makes it easier to combine both social and business.  And that’s OK, especially if your a solo business – getting out of your consulting rooms or off the farm and meeting like minded women and potential new customers are both wonderful reasons to network.

Getting clear on the reasons for networking, helps you prepare for the right mindset for networking and prepare your 30 second introduction- the answer to that inevitable question “what do you do”?   Also important for  people who are new to networking  to research the event they plan to attend to see if it’s relevant as an audience for their business product or services.

Networking isn’t just about attending events.  Networking should be part of your authentic marketing plan. It’s not something that you should just do at events either – talk to everybody about your business products and services including your neighbours, family and friends.  That can be some of the best networking you can do – word of mouth can be very powerful.

Beating the fear
Approaching strangers and striking up conversation can be easy for some but absolutely nerve wracking for a majority of others.   BBW’s resident MC, Geraldine Barkworth owner of Goddess of Public Speaking, says small business owners can overcome this through coaching and practice, especially in a safe supportive environment.

Public speaking covers every kind of speaking and connecting situation you have with other human beings.  Being able to articulate who you are and your unique message with presence, ease and authenticity, allows you to remain in integrity, whether with one on one, a group, audience, impromptu or a prepared presentation.

Following up
Follow up promising conversations promptly, but maintain the friendly tone rather than sending reams of information about your business.
You can now follow up within 24 hours by sending cards in the mail, and this is now easy using online services like Cards4You.  People get too many emails a day, so a card stands out.  It’s a big mistake to not follow up, so schedule time in your diary for those follow-ups.

Online networking
Networking isn’t confined to conferences, breakfast events or industry trade fairs.  Increasingly, small business owners can find opportunities online by interacting via forums and social networking sites.  Social networking can prove a valuable tool for small businesses, as long as they contribute properly. Online gives you an amplification of your business that you can’t get face-to-face.  But it’s about finding the right channels and contributing and adding value to online communities, rather than just talking.  The Bangalow Business Women’s Networking Group Facebook page is a great place to start.  You should first listen and observe and understand the relationship dynamics of others.  Find your authentic voice online rather than a polished public relations tone because people see right through that.

Using Bangalow Business Women’s network as a tool to build your business
Networking events are a great way to connect with potential referral sources like the one happy client who tell twenty others how great you are. Donating an event door prize gives you a priceless opportunity to connect to a wider audience, earning you free promotional advertising on our BBW Facebook page and the opportunity to introduce your business to those attending the event.

Finally, don’t just attend, seek an opportunity to speak about yourself and your business vision at one of our events, or better still volunteer your time in organising the BBW, it’s a great way to raise your business profile, work with other skilled individuals and make new friends.

The Bangalow Business Women’s events are held every second Thursday of the month in Bangalow.  To join the mailing list or find out about our next scheduled event, you can either join the group on Facebook or email Teresa Bassham.

About the author: Teresa Bassham is an Authentic Marketing Coach and Director of Zenworkz Authentic Marketing.  Teresa is passionate about helping small businesses create the right marketing and achieve transformational results.

All or parts of this blog are able to be published with permission from the author – provided that the author is acknowledged and a link is given to the original source blog.

This blog is original content influenced by years of experience within the Australian small business culture and may not be applicable to other countries small business cultures.

 

 

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