Posts Tagged: Goals

Integrated Marketing Strategy / Marketing Mix Strategies / Marketing Plans / Setting Marketing Strategies — 2 Comments
1
May 13

The Artists Marketing Strategy Conundrum Solved

Art 1For artists and creatives the tricky marketing question is: are you producing what the customer want and needs; or producing what you prefer to make or produce; or a bit of both – it’s the ultimate marketing strategy conundrum?

Artist and creatives would say that they make unique products that attract purchasers and that they produce what they are creatively inspired to make.  Artists understand that in many businesses producing what the customer wants and needs is critical, however what they make and offer is unique, it is the ‘product’ of their creativity and they never really know who will want it or need it.

Most artists and creatives have their own style and that style evolves often as their “business” become more successful, so by becoming more successful – is the customer influencing the artists style? There is also a set of customer needs and wants in terms of prompt delivery, and price when they chose to purchase from an artist.

Are artists and creatives an exception to the marketing strategy norm because they are driven by their passion to create? How does this relate to classic marketing strategy that suggests that the customers needs and wants should determine what you offer the market to satisfy them?

Many artists and creatives believe they can manage both. The classic example is a Mum who develops her own creative product because she can’t find a product that satisfies her or her families need. Her product is then seen by other Mums looking for exactly that same product. A gap in the marketplace is filled, a small niche market is created – a small business is born. I have heard these words so many times “I just sort of fell into it and it grew from there!”.

So, is it possible to give customers what they need using your skills, knowledge and satisfy their needs with products that you love and believe in? Of course it is.

The most vital step in marketing strategy development for any artistic or creative business is to understand the needs and specific motivations that underlie the customer behaviours you wish to influence. This will only be possible when the artist or creative has sold their ‘products’ to a range of customers. Understanding these customers better will enable the development of targeted promotional goals and greater sales.

Even artists and creatives are constantly getting feedback from customers and discovering what “product” customers are more willing to buy. Providing a range of ‘products’; and the quality and value customers want is a critical first step in marketing. Otherwise, you will be facing an uphill battle if you only provide something that you want to produce; and then always trying to convince someone to buy it.

Ultimately, it is the job of marketing strategy to define how marketing will support the achievement of artists and creatives business goals.

If you are an artist or creative business, I would love to know your thoughts?

About the author:  Teresa Bassham is the boss lady of Zenworkz Authentic Marketing and educates businesses to think, create, engage and optimise their marketing effort.  She coaches customers in Strategies for traditional and online Marketing; and implementation.  If you would like free how-to-do-it-yourself marketing resources or to subscribe to free e-news about all things marketing, please visit the website:

http://www.zenworkz.com/

For daily marketing tips and references, connect to our fabulous community on Facebook:

https://www.facebook.com/Zenworkz.Authentic.Marketing

 

Share
Authentic Marketing / Marketing Plans / Positioning / Pricing / Value Proposition — 6 Comments
13
Feb 13

6 Steps from a hobby to a really serious business

Art Painter Contemplating Canvas

I will call it a hobby for want of another term, but a hobby is usually a passion, something you enjoy creating or making, or being involved with.  Often hobbyists fall into their businesses by accident.

They create something to meet their own need, because they can’t purchase what they want.  Others see your creation, and before you know it, you are producing for real customers with the same un-met demand.

The same example can be made of artists who produce art initially for themselves, often driven by the need to creatively express themselves and then wonder if they could turn their art into a real business.

There logical steps to constructing anything functional like a business and it all starts with your specific dreams for your business enterprise. If you have a passion, or creative hobby; then here are some steps that you will need to take to move from a hobby to a successful business.

1.  Purpose, vision and values:

Self belief to realise your dream starts with believing that you can be a successful business. The only way to be truly unique is to be clear about who you are and what you have to offer. Some will love your work, and some will not.  But you can’t please everyone and you don’t want to try.

2.  Write a plan:

Whether you write a business plan or a marketing plan will depend on what you want to use it for.  A business plan will be expected if you wish to apply for financial support. If you don’t want to take out a loan or apply for a grant; a marketing plan will help you identify your target market, set marketing objectives and strategies; and create a priority action plan to help you stay focussed on your goals. You must identify a market for your work and target your promotions to this market; if you want to enjoy the benefits of your hard work.

3.  Pricing your creations:

It is a familiar trait of creative people to not compensate themselves for their time. If you can’t create something and price it at the overhead costs plus your time; you need to find another product that you can make a margin from.  It’s the first rule of a potentially successful business – pay yourself first.

4.  Diversify your market offer:

Once you have a market for one or two products, it’s time to think about what other products you could create that will meet the needs of your market. Your marketing plan will be the mechanism for understanding your target market and other products or services they need.

The market for original art is relatively small when compared to other merchandise. What other ways can you create products using your art at different price points? This is your chance to use your creativity in broadening your marketing offer to appeal to a broader market.

5.  Market Online:

Create a website that displays your work, tells your authentic story; and allows people to purchase online.  Create social media platforms to direct traffic to your website.

6.  Go public:

When starting your business, selling your work at local markets and other networking events gives you the advantage of showing your work in person. Plus, it doesn’t require the commitment and expense of setting up a shop. This lets you test the waters of running a business, learning how interested local customers may be, and what they are prepared to pay.

To succeed as a creative business you have to deliver a unique point of difference, and a unique value proposition, to a target market. You must be courageous, passionate and be ready to speak authentically and offer the world your story and ideas.

If you are a hobbyist ready to take the plunge, I hope you found these tips useful? Please leave a comment below:

About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to create their differential advantage, attract more ideal customers and create a marketing plan to achieve success.  She coaches customers online and by phone – if you would like to request coaching – please contact me.

 

Share
Attracting Customers / Customer Research / Marketing 101 / Marketing Plans / Setting Marketing Objectives / Setting Marketing Strategies — No Comments
17
Dec 12

Small Business Marketing Goals for 2013 – Get Started Now!

The end of a year is a good time for contemplation and review. It’s also a time to determine your businesses goals for the New Year.

Smart business owners are working on this task now. Where do you want your business to be one year from now? What do you want to achieve?

If you start your planning today instead of waiting until the new year is upon you, you’ll have much more time to consider, review, decide, prepare, organise, and communicate the important outcomes that your business wants to achieve to be successful during 2013.

With that in mind, here are some steps to build your 2013 marketing plan:

  1. Talk to your customers: Successful businesses start planning for a new year by talking to their customers. They listen carefully to what they have to say and respond accordingly.
  2. Establish very specific strategic and financial goals:  SMART goals lead to better outcomes. You will have both strategic goals (markets, customers, competitors, products, services, distribution channels, staffing, resources and processes) and financial goals (revenue, margin, expense, and profits).  All should be highly defined and very specific.
  3. Set long-term and short-term goals: Long-term goals (such as yearly revenue forecasts) provide sign posts to help you measure progress. Short-term monthly and quarterly objectives focus your business on the steps that accomplish the longer-term goals. Allow for variation in your planning. Have a set of alternative options that address unexpected challenges or opportunities outside of your control.
  4. Measure, evaluate, and act: Review all your goals at the end of each month. You can evaluate and determine what needs to happen before the next months review to align current results with expected outcomes.

In a nut shell, to succeed in establishing and reaching your marketing goals, you should focus well in advance on what needs to happen and spend effort necessary to ensure success.  While some goals may be harder to achieve than others, effort now will refine your focus and improve the time and energy you spend on reaching key objectives that bring your bigger goals within reach.

Get started now, and you’ll be much more likely to succeed in the new year.

About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to create their differential advantage, attract more ideal customers and create a marketing plan to achieve success.  She coaches customers online and by phone – if you would like to request coaching – please contact me.

 

Share
Business Transformation / Marketing Masterclass / Marketing Plans / Setting Marketing Objectives — No Comments
7
Nov 12

Marketing Masterclass – Setting Marketing Objectives

So far we have spend most of our time in the MARKETING MASTERCLASS looking at our business and the environment it operates in.

From all the analysis steps done to this point:

  1. Defining Business Purpose
  2. Clearly defining your products and services
  3. Determining a viable customer market segment
  4. Creating your Value Proposition
  5. Creating a Brand Marketing Message
  6. Conducting a BCG Matrix review of your products and services
  7. Looking at SWOT of your business, industry, and environmental factors
  8. Using the Ansoff Matrix to determine Market Growth Strategies

You should now know where to focus and position your business.

Setting your Authentic Marketing Plan Objectives now requires you to decide your objectives based on:

  • All the analysis outputs from steps 1 – 7,
  • Your Ansoff Matrix Market Growth strategic decision,
  • To set Smart + Objectives

Smart + means:

  • Specific – it should focus on clear and identifiable goals
  • Measurable – the objective should be quantified
  • Achievable – achievable but a stretch for you
  • Relevant – should be relevant to your purpose and vision for your business
  • Time bound – should have an achievement date
  • + Focused – objectives focused on issues relating to both the customer markets, and products and services, that you need to address

From your Ansoff Matrix analysis you have chosen one of four business growth strategies – either market penetration, where there is scope to grow in your market; or market development, using your existing products and services in a new market; or product development, developing new products for your existing market; or diversification, new products in new markets.

Each choice has typical objectives around stablising or increasing market share, stablising or increasing return on investment (ROI) and increasing sales.

Your typical marketing objectives from your BCG Anaylsis are concerned primarily with investing in “Stars” for growth, managing “Cash Cows” for continued good earnings and making hard decisions about products or services which are “Question Marks” or “Dogs”.

Setting Smart+ objectives is putting a stake in the ground and making a clear statement about where you want to go with your business. Now write down your objective(s), making each quantifiable, measurable, and specific. If you are developing a marketing plan for several services or product lines, write objectives for each.

The next step will be setting marketing strategies, which are how you will achieve your objectives?

Please leave a comment or ask a question if you want to know more?

About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to create their differential advantage, attract more ideal customers and create a marketing plan to achieve success.  She coaches customers online and by phone – if you would like to request coaching – please contact me.

To participate in MARKETING MASTERCLASS visit and “like” my facebook page:http://www.facebook.com/Zenworkz.Authentic.Marketing

Share
Attracting Customers / Integrated Marketing Strategy / Marketing Analysis Tools / Marketing Masterclass / Marketing Mix Strategies / Marketing Plans — No Comments
7
Oct 12

Marketing Masterclass Questions 1 and 2 – getting started!

MARKETING IS EVERYTHING you do to grow your business, from the moment you conceive it, to the point where customers buy your product or service, and keep coming back on a regular basis.

“You can see marketing as a circle that starts with your idea for making a living doing what you love, and completes itself when you have the patronage of repeat and referral customers” ~ Zenworkz Marketing Coach

Marketing includes your business name, determining the best product or service to meet a demand by customers, the colours, sizes, and shape of your product, the packaging, the location of your business, whether it’s brick and mortar or an online shop, the advertising/promotion, the public relations, the sales training, the sales presentation, phone enquires, problem solving, the growth plan, the referral plan, and the follow up. What you see is that marketing is a complex process.

Your business purpose, differentiation strategy, defining your product or service, identifying viable customer segments, unique marketing message or selling point, marketing mix elements, market forces analysis, SWOT analysis …. overwhelmed yet? Well, of course you are.

Because if you try to tackle all of these things at once, you’ll give up. No person can process all of that in one hit. But the good news is I will make it easier through this Facebook series of discussion questions: MARKETING MASTERCLASS, where each of those complex questions can be broken into relatively simple discussion topics and best practice.

Clarity can be gained. Challenges can be overcome. Problems can be solved. Solutions can be put into place. One question at a time, each weeknight, just in time to tackle the next one. When you feel alone and frustrated by the complexity, you can find a community of fellow business owners who can help you with ideas, feedback and support.

1.  What is your business purpose?

The point here is just to communicate the essence of what makes you get up in the morning and what impact you want to make for a customer with your work. Your business purpose statement expresses how you want yourself and your business to be seen to the wider customer community.

2.  How is your business different?

It is the unique and the different that makes a lasting impression. Never be afraid to be different or take the road less travelled. Do not be afraid to do or say something others will not (caveat: diplomacy and tact take precedence here). Be creative and stand out from the crowd in a positive way.

The goal for MARKETING MASTERCLASS is to ask the hard questions and through your answers, facilitate and enable you to develop a plan to use in marketing your business.  The process of planning is based on matching your purpose, skills and capabilities with your customer needs/wants/challenges, in the environment in which your business operates.

Process Step: Capture each question in a document: save it as _______ Business Marketing Plan and let’s get started?

Any questions or comments, please feel free to leave a comment here or on Facebook?

About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to create their differential advantage, attract more ideal customers and create a marketing plan to achieve success.  She coach customers online and by phone – if you would like to request coaching – please contact me.

To participate in MARKETING MASTERCLASS visit and “like” my facebook page:http://www.facebook.com/Zenworkz.Authentic.Marketing

 

Share
Attracting Customers / Integrated Marketing Strategy / Marketing 101 / Marketing Analysis Tools / Marketing Plans / Mindset — No Comments
25
Jun 12

4 Incredibly Simple Marketing Tips

Without ongoing marketing activity, you will likely experience the feast or famine business cycle – you know the one where you’re busy for one week and worried for three. Consistent marketing activities are the key to steady growth. But what can you actually “do” to get results from your marketing?

Have a Marketing Plan

Marketing planning is a process that helps you evaluate your business capability as a market offer; evaluates the target customer and marketplace; and prepares you for the many opportunities to achieve sales and business success. The simple premise of a marketing plan is bringing together all your relevant information, to set some business goals or objectives. Then, turning objectives into strategies, tactics, and activities, making your marketing to customers achievable and easier to accomplish in small bites of time.

Track your activities and the results

This can be as simple or sophisticated as you want. But for everything you do, make sure your can track results to your specific marketing activity. With time such a precious commodity, you don’t want to waste it on ineffective marketing. Track your results and use your time wisely on marketing efforts that yield results.

Get a new marketing mindset

To begin with the end in mind means to start with a clear understanding of your destination or purpose. To know where you are headed, is to better understand where you are right now and what steps will be needed to continue in the direction which yields positive results. Foster a marketing mindset of outcomes focus and extreme optimism that will help you create new marketing solutions, and not keep you stuck in a feast or famine cycle.

Leverage your existing customers – ask for recommendations

Ask customers who are happy with your product or service for recommendations, a testimonial or to write a review. Other customers will be positively influenced by seeing people who they know and respect, support and recommend you. Even if you don’t have a website yet, you can place your reviews or testimonials on brochures, emails or Facebook.

If you need support from someone who can guide you – a coach or mentor who can look at your marketing plan and your progress with an honest and objective eye; guide you away from costly mistakes and head in a direction that may challenge you, but also brings you the true success you desire – contact me!

About the Author: Teresa Bassham is Zenworkz Authentic Marketing; inspiring small businesses to develop and use an empowering Marketing and Communications Plan for Business Profitability … see my full services at www.zenworkz.com. While you are visiting my website – subscribe for monthly e-News updates on all topics related to authentic marketing.  For daily Authentic Marketing updates visit and “like” my facebook page:http://www.facebook.com/Zenworkz.Authentic.Marketing

Share
Business Transformation / Coaching / Developing Resourceful People / Mentoring / Mindset / Networking — No Comments
4
Jun 12

The Immeasurable Value of a Mentor

 

A mentor is: “An experienced and trusted advisor – one who expects more of us than we do”.

 

 

 

Mentoring, coaching, developing business people, and improving performance is a complex activity combining skill, knowledge, patience, values, and engagement.  It is not one trait but the combination together with commitment and intent, which builds successful mentoring relationships.

I write these words as I complete a role as a mentor to three young entrepreneurs in a regional program.  I have learnt, and still do, from many kind and wonderful people who have given their time and knowledge to help me. It was such a pleasure to pass on my knowledge and skills to help my small team.

My first true mentor was my Dad.  Born in the UK, served in “Dad’s Army” as a young man because he lost his trigger thumb as an apprentice butcher; learnt other trades on the black market during the war; migrated to Australia in the 60‘s when the rest of this family said he was crazy; and worked for years as a small business owner, finally losing all his hard earned money by purchasing a pub, just before random breath testing was introduced.  My values of hard work, being positive despite what life throws at you and always looking forward, is imbued with his values, approach and life observations.

In my early working life I have had many great managers that have challenged, coached, and supported me.  They set clear development expectations with me, provided a series of assignments to widen my skills and competency, and ensured continuous feedback.  The most valuable part of this experience was the ability to work closely with them, observing their approach; and values in decision making and problem solving.

The benefits from learning with the experience of the mentor include:

  • Exposure to different ideas and perspectives,
  • Insight into your own performance,
  • Support in development,
  • Avoiding and learning from mistakes,
  • Intellectual stimulation from interaction with a trusted and knowledgeable person, and often,
  • Increased visibility and an extension of influence within a community or group.

Where can you find a mentor?  Mentors can be found both in the workplace and outside it. But first you must be clear about the reason you want or need a mentor, and then you can better identify who might help.

If you are just starting a business, wanting to do a business plan or marketing plan, you could start by using the mentoring services available through the various state governments.

If you are an established business and want advice on how to get to the next stage and access new networks and channels, join an industry association and network.  Search online for an association or go to an industry conference and find out who the main players are. Take the initiative yourself and just ask.

Alternatively, try the informal type of mentoring, and think about your family and friends networks.  Networking communities and university alumni’s are other good places to look for mentoring programs.

Mentoring is also good if you are facing difficult times.  But maybe in this situation you could look at employing a business coach, management consultant to re-engineer processes, or an marketing coach to help with opportunity identification.

Finally, it’s important to observe the major ingredients in establishing successful Mentor/Mentee relationships, which are clarity of:

  • Mentor/Mentee development relationship goals, roles, and responsibilities,
  • Expectations and limits of relationship for all involved,
  • Mentor key areas of experience, competence, and attitude both professionally and personally that contribute to Mentee development needs,
  • Amount and length of time for development relationship,
  • Measurement of development outcomes.

I am deeply grateful for the many men and women who have given me the benefits of their experience and skill, and that I in turn, am able to repay their investment by mentoring others.

Have you had a mentor and gained immeasurable value?  I’d love to hear your story?

About the Author: Teresa Bassham runs Zenworkz Marketing, coaches and mentors small business in all aspects of authentic marketing.  My website contains many useful and free resources:www.zenworkz.com

If you would like to know more about Teresa’s services, please contact her: mailto:teresabassham@zenworkz.com

Share
Attracting Customers / Developing Resourceful People / Mindset / Relationship Marketing / Social Media — No Comments
27
May 12

7 Zenworkz Habits of Highly Effective Minds

Each day I invite you to work on a habit, a simple business habit that will have the potential to radically alter the effectiveness of your mind and the potential of your business.

 

No 1 Learn new skills and challenge your mind every single day! Neuroscience has now proven the old saying “use it or lose it?” – use your mind productively to learn new skills. The benefits of increased mind function is an elevation in feelings of positivity, that more things are achievable or possible.

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.” ~ Leo Burnett

What new skill or information are you going to learn today?

No 2 Positive thinking is at the forefront of every great success story!  The mind must believe it can do something before it is capable of actually doing it. Be aware of your mental self-talk.

“The way to overcome negative thoughts and destructive emotions is to develop opposing, positive emotions that are stronger and more powerful.” Dalai Lama

What are the positive emotions you will use to replace your negative self-talk today?

No 3 Acts of gratitude are highly contagious on social networks! Human beings are social creatures.  On a day you deliver one powerful thank you …

  • Your gratitude spreads to 6 people you know. (+6)
  • Then it spreads to 6 people they each know. (+36)
  • Then it spreads to 6 people they each know. (+216)
  • 6 + 36 + 216 = 258 people who feel more grateful – just from one thank you!

When the human mind is happy, it is less stressed.  And a less stressed mind is a more efficient mind.

How will you show your gratitude today?

No 4 Reflection is the key to changing mindset! Find some quiet each day for reflecting on any personal negative responses that came up, and look for habitual patterns that you need to change.

“The worst enemy to creativity is self-doubt.” ~ Sylvia Plath

Learn from your daily reflection.  Work on a positive mindset every day because it will be 80% of your success in business!

What is the positive mindset  you need to apply today?

No 5 Your mind is part of your body! It just makes sense to fuel your body with healthy food and keep your blood oxygen levels high with regular exercise.  Simply fuel, exercise and rest your body properly.  A tired mind is rarely productive – ask any working Mum!

To begin the change today – what will you be doing differently?

No 6 Begin with the end in Mind!  To begin with the end in mind means to start with a clear understanding of your destination or purpose.  To know where you are headed, is to better understand where you are right now and what steps will be needed to continue in the direction for positive results.  Foster a mindset of outcome focus and extreme optimism that will help you create solutions, and not keep you stuck in the problems of your business.

What clear outcomes do you need to create today to achieve your purpose and goals?

No 7 Develop the habit of Listening!  Many of us today have such busy lives, that we often don’t take in the messages that we hear from  potential customers, friends and family members.  The best clue that you are not listening, is when you hear yourself asking why a customer doesn’t like this or that; or why you can’t seem to reach people? Giving a person your full attention, and showing them that what they say matters, will have a long-lasting impact on them and your relationship, and provide you with information to change your approach.

How will you listen effectively today?

Each one of the seven habits above has the ability to make your mindset more effective and change your business.  But when you combine them together their beneficial effects increase exponentially.

I would love to know what works for you?

About the Author: Zenworkz Authentic Marketing inspires small businesses to foster a Positive Mindset – Develop and use an empowering Marketing and Communications Plan for Business Profitability … see my full services at www.zenworkz.com

 

Share
Authentic Marketing / Authentic Message Creation / Authentic Values / Mindset — No Comments
13
May 12

12 Keys to Mindful Success

What you believe about yourself and your business will come true.  Believing in your success is 80% of the battle won, with the other 20% being your skills, expertise, products or services that meet your ideal customers needs.

What may be preventing you from fulfilling your business potential grows out of your beliefs.

Here are 12 useful keys for developing a belief system for mindful success:

1.   Develop authentic confidence!

2.   Take ownership of the outcomes!

3.   Clearly communicate your vision and talk about it!

4.   Create a passion for learning and making mistakes!

5.   Learn to be a team player to grow a successful business!

6.   Learn to be systems-oriented – to produce consist results!

7.   Dedicate yourself to your vision, purpose and goals!

8.   Be grateful for what you have and be open to more!

9.   Develop a positive outlook and generate optimism!

10.  Tell people how excited you are to share your ideas!

11.  Motivate yourself and lead by example!

12.  Don’t be afraid of risks or of amazing financial success!

If you like what you find in this list, please share it with your friends to help us spread the idea.

Are these 12 keys working for you?  Leave your comments below?

About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to research their customer market; create their authentic marketing message; attract more ideal customers; and create a marketing plan to achieve success in 2012/2013.  She runs local workshops in Northern NSW and coaches customers online and by phone – if you would like to attend the next scheduled workshops on 6th & 7th June, 2012 or request distance coaching online –please contact me.

While you are visiting my website – subscribe for weekly e-News updates on all topics related to authentic marketing.

For daily Authentic Marketing updates visit and “like” my facebook page:

http://www.facebook.com/Zenworkz.Authentic.Marketing

 

 

 

 

Share
Authentic Marketing / Authentic Values / Marketing Plans / Trust — No Comments
27
Jun 11

EOFY – Time for a small business review?

Every year, every business, no matter how small should contemplate the future year ahead to ensure they have successfully prepared their business to meet emerging market opportunities.

Whatever way you choose to do this task of review; whether you stick to a meeting format, convene over a coffee or a few drinks; you should cover the following key areas to determine where you need to focus your attention in the coming year.  Whether you work alone, with your partner or with a small team, the following will help you to structure your end-of-financial-year review.

  1. Review your authentic marketing plan
    A quick look through the key activities from last year’s plan reminds you what you’ve achieved (and should celebrate!); and reinforces the overall vision or purpose and business goals you are pursuing. While your marketing tactics may change depending on the prevailing market conditions, the reasons you are in business does not.
  2. Review your business’ financial situation
    Important to review how you’re tracking financially. What was your yearly income, what was your yearly expenditure?  What actions and tactics worked for you and what didn’t.  Could you do things more efficiently?  More effectively?  It all should be brought to account here.
  3. Measure your passion
    Are you still enjoying what you do? If aspects of your business caused moments of despair last year, think about what was actually happening to cause this reaction for you and whether there are options to change this in the coming year.
  4. Review areas for professional development
    It’s important (after checking the finances) to look at your professional needs and wants covering everything from technology  investments, hardware and software upgrades, reference books, further education and attendance at networking events.
  5. Reconfirm your business values and goals
    Finally it’s important to reconfirm your personal and business values and goals to make sure you’re focused on authentic marketing  tactics that will attract your ideal customer and achieve your business outcomes in the financial year ahead.

This is a process that works for us at Zenworkz.  Tell us what works for you?

About the author: Teresa Bassham is an Authentic Marketing Coach and Director of Zenworkz Authentic Marketing. Teresa is passionate about helping small businesses create the right marketing and achieve transformational results.

All or parts of this blog are able to be published with permission from the author – provided that the author is acknowledged and a link is given to the original source blog.

This blog is original content influenced by years of experience within the Australian small business culture and may not be applicable to other countries small business cultures.

Share