Authentic Marketing


11
Sep 13

Doing what you love is the key to success in life and business!

Artist Donna Sharam

I first met Donna Sharam at a local networking event and was drawn to her natural vitality for life. Earlier this year, I participated in one of Donna’s Art Workshops, and had the opportunity to spend a day with this talented, lovely lady and her husband Robert. I am very happy to provide the opportunity to share Donna’s story and why she is so successful.

The story of Donna Sharam, owner of, and Artist & Designer at ‘Donna Sharam Art Gallery’.

What is your purpose in business? There are a few purposes as to why ‘Donna Sharam Art Gallery’ exists:

  1. To occupy and enjoy myself full-time creating with paint and colour.
  2. To bring colour and joy to the lives of others.
  3. Of course there are also the other obvious ones such as it pays the bills, I am qualified and capable to do it and it allows me to work from my home studio which is wonderful raising my children and working at the same time.

What does your business do? There are 5 arms to Donna Sharam Art Gallery:

  1. Artist: Creating and producing original colourful funky artworks. Each of the artworks is unique and completely hand painted. The original artworks are various sizes – from 30cm to 2m. The works are mostly in mixed media – and the colour palette is vibrant.
  2. Designer: Working on commissions whereby the client decides the size, colour palette and / or the subject matter.
  3. Product Development: Producing a range of other products such as canvas and photographic prints, art journals and greeting cards, mugs and coaster etc – all printed with the images of the original artworks.
  4. Art Workshops: Art Workshops run regularly meeting the needs of those who would like a fun day out painting, creating and talking about art, life and imagination.
  5. Live painting Events: Providing great fun, with painting entertainment at weddings, parties, special events involving the whole crowd. A fantastic visual memento of the special day is created.

Where are you based? Donna Sharam Art Gallery is based in the Byron Bay Hinterland – specifically Clunes, Northern NSW. Australia. There has been much transformation from the start 8 years ago to now. The focus 8 years ago was very much local and I worked on being a visual artist represented by local Art Galleries.  Three years ago I formed my own Gallery, Donna Sharam Art Gallery. Although physically we are still in the Byron Bay Hinterland, we now head to Sydney, Melbourne and Brisbane each year for the big Art Shows. Also, our online Gallery reaches the whole world. Therefore I would say our focus (although still catering for the local area) has moved to include National and Global.

Tell us a bit about you and your background? I consider myself very lucky. I had a wonderful childhood growing up with a loving family in the amazing Australian bush. I have fond memories of laughter, horse riding, swimming in the creek and dressing up in crazy clothes. I moved to Sydney to study Fashion Design at Sydney College the Arts. University was great fun and ignited my creative juices. It certainly was a great learning experience. Then to work in the fashion industry with trips to China and Hong Kong, designing fabrics and finished garments.

Another step, marriage and three children. It certainly gives you a new outlook on life. It was at this time that I added a Post Grad in teaching to my BA Degree in Design and Textiles. It seemed to me that teaching would best fit with raising kids, however my creative side started itching again, and I started designing home wares which I marketed and sold through local gift boutiques and furniture outlets. Next, the best decision I have ever made, a sea change to the Byron Bay hinterland. The area just inspires creativity and here we are 2013, 8 years on with Donna Sharam Art Gallery, a successful thriving Art Business.

How do you celebrate ‘Me’ time? LOL – ‘Me’ time …… my whole life is ‘me’ time ….. I am in the incredibly fortunate position of having a ‘job’ doing exactly the same thing as I want to do in my leisure time!  Even going out for coffee, lunch, a walk on the beach, even trips to Melbourne or Sydney, are all idea gathering exercises and I just love it! Even time with my 3 beautiful boys is often spent around an artwork in progress. How great to be able to work and paint, and talk at the same time.

What is your No 1 time management tip? Do the things in your business that you love and get a personal assistant to do all the rest.

What book changed your life?  I mostly read non fiction. These few books have changed and inspired my life:

  1. ‘The Dance of Anger’ by Harriet Goldhor Lerner, changed my personal life.
  2. ‘Rich Dad Poor Dad’ – by Robert Kiyosaki, changed my financial life.
  3. ‘Personal Power’ by Tony Robbins, inspired me to pursue my life passion.

What inspired you to start your own business? I didn’t decide to start my own business, I just couldn’t help doing what I was so very passionate about and it grew into a business.

What difference has being in business for yourself made in your life?  It allows me to do whatever I want every day.

What have been your biggest turning points in life and how did you manage these moments so that they shaped you rather than broke you?  I have had my share of big turning points, however, the focus or emphasis for me isn’t so much the specific events, but rather how I have dealt with them.  I choose very much to focus on and delight in the 90% of things that are good and/or working in my life (and business) rather than to dwell on or complain about the 10% of things that aren’t.

What is your greatest piece of advice that you would give others in business? Never give up. A knock back or rejection is not a signal to give up, but rather an opportunity to change direction.

What have you found to be the most effective way to promote your business? 

  1. The most effective way is to create happy customers. I delight in giving my customers more than they have asked or paid for. I have lots of returning customers and lots who find me through the good word of others.
  2. Online: Website at: www.donnasharam.com. Facebook at: https://www.facebook.com/DonnaSharamArt.
  3. Direct/visual face to face shop front. (For me, this is taking my business mobile to potential customers.)

What has been your greatest success to date in life and business? There are so many things I could say: my fabulous relationship with my husband, my 3 beautiful sons, a very satisfying working life. But I feel the greatest success in both my life and business is the feeling or state of ‘contentment’.  I absolutely love my life! It is filled with joy, laughter, colour and happiness and I love sharing my love of life with others, particularly through my art.

What one piece of advice would you share with the readers? Do what you love. Don’t put it off. Don’t plan to do it in your retirement.  ‘Do it now’!

Lastly, what’s next for you and your business? 

  1. Establish the business more solidly, on a national scale.
  2. Continue to create, develop, test new ‘art products’. This is moving into providing these products wholesale to others in retail business.
  3. Create ‘licensing’ opportunities whereby the images are purchased by manufacturing companies and are printed onto home ware products on a large scale.  One such opportunity has just happened with OXFAM choosing my images for their new Christmas Cards.

I would love to know if you found value getting an insight and understanding into what drives the successful people behind their Brands? Please leave a comment below:

About the interviewer: Teresa Bassham is the founder of Zenworkz Authentic Marketing and educates businesses to think, create, engage and optimise their marketing effort.  She coaches customers in strategies for traditional and online marketing; and implementation.  If you would like free how-to-do-it-yourself marketing resources or to subscribe to free e-news about all things marketing, please visit the website:

http://www.zenworkz.com/

For daily marketing tips and references, connect to our fabulous community on Facebook:

https://www.facebook.com/Zenworkz.Authentic.Marketing

 


2
May 13

Great Quotes for Marketing!

Welcome to the Marketing Quotes that I have created over the last year.

Dream. Believe. Plan. Create. Succeed.

Lilypad; nature scenic

 

 

 

 

 

 

Observe the masses, then do the opposite.

Zen Observe the masses

 

 

 

 

 

 

 

Customer Focus: Don’t judge each day by the harvest you reap but by the seeds that you plant.

Sky over Wheat Plants

 

 

 

 

 

 

 

 ’Those who tell stories – rule the world’ ~ Plato

Stories rule

 

 

 

 

 

 

 

Life is like a rainbow. You need both the sun and the rain to make it’s colours appear.

Rainbow

 

 

 

 

 

 

Rejection can sometimes be the Universe’s way of saying ‘wrong direction’, find another way. ~ Unknown

Leaves Floating on Water

 

 

 

 

 

 

 

Dream the impossible. Seek the unknown. Achieve Greatness. 

Zen Shift Paradigm

 

 

 

 

 

 

 

The Facebook Paradox: The attention economy is not growing! That means we have to grab attention that someone else has today!

"At" Key on Computer Keyboard

 

 

 

 

 

 

 

To be successful, you must surround yourself with positive people and seek advice from capable, trusted sources.

Lilypad; nature scenic

 

 

 

 

 

 

About the content creator:  Teresa Bassham is the boss lady of Zenworkz Authentic Marketing and educates businesses to think, create, engage and optimise their marketing effort.  She coaches customers in Strategies for traditional and online Marketing; and implementation.  If you would like free how-to-do-it-yourself marketing resources or to subscribe to free e-news about all things marketing, please visit the website:

http://www.zenworkz.com/

For daily marketing tips and references, connect to our fabulous community on Facebook:

https://www.facebook.com/Zenworkz.Authentic.Marketing

 


13
Feb 13

6 Steps from a hobby to a really serious business

Art Painter Contemplating Canvas

I will call it a hobby for want of another term, but a hobby is usually a passion, something you enjoy creating or making, or being involved with.  Often hobbyists fall into their businesses by accident.

They create something to meet their own need, because they can’t purchase what they want.  Others see your creation, and before you know it, you are producing for real customers with the same un-met demand.

The same example can be made of artists who produce art initially for themselves, often driven by the need to creatively express themselves and then wonder if they could turn their art into a real business.

There logical steps to constructing anything functional like a business and it all starts with your specific dreams for your business enterprise. If you have a passion, or creative hobby; then here are some steps that you will need to take to move from a hobby to a successful business.

1.  Purpose, vision and values:

Self belief to realise your dream starts with believing that you can be a successful business. The only way to be truly unique is to be clear about who you are and what you have to offer. Some will love your work, and some will not.  But you can’t please everyone and you don’t want to try.

2.  Write a plan:

Whether you write a business plan or a marketing plan will depend on what you want to use it for.  A business plan will be expected if you wish to apply for financial support. If you don’t want to take out a loan or apply for a grant; a marketing plan will help you identify your target market, set marketing objectives and strategies; and create a priority action plan to help you stay focussed on your goals. You must identify a market for your work and target your promotions to this market; if you want to enjoy the benefits of your hard work.

3.  Pricing your creations:

It is a familiar trait of creative people to not compensate themselves for their time. If you can’t create something and price it at the overhead costs plus your time; you need to find another product that you can make a margin from.  It’s the first rule of a potentially successful business – pay yourself first.

4.  Diversify your market offer:

Once you have a market for one or two products, it’s time to think about what other products you could create that will meet the needs of your market. Your marketing plan will be the mechanism for understanding your target market and other products or services they need.

The market for original art is relatively small when compared to other merchandise. What other ways can you create products using your art at different price points? This is your chance to use your creativity in broadening your marketing offer to appeal to a broader market.

5.  Market Online:

Create a website that displays your work, tells your authentic story; and allows people to purchase online.  Create social media platforms to direct traffic to your website.

6.  Go public:

When starting your business, selling your work at local markets and other networking events gives you the advantage of showing your work in person. Plus, it doesn’t require the commitment and expense of setting up a shop. This lets you test the waters of running a business, learning how interested local customers may be, and what they are prepared to pay.

To succeed as a creative business you have to deliver a unique point of difference, and a unique value proposition, to a target market. You must be courageous, passionate and be ready to speak authentically and offer the world your story and ideas.

If you are a hobbyist ready to take the plunge, I hope you found these tips useful? Please leave a comment below:

About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to create their differential advantage, attract more ideal customers and create a marketing plan to achieve success.  She coaches customers online and by phone – if you would like to request coaching – please contact me.

 


18
Dec 12

Zenworkz Marketing Predictions for 2013 – Be yourself, Believe in Yourself

 

 

 

 

If you have followed my blog for a while you would know that customers love marketing that presents a human connection which includes:

  • being sincerely valued,
  • being heard,
  • feeling important to your business, and
  • the experience of getting more than they expected.

Your unique marketing message is how well you personalise these emotions, and do it sincerely.

The creation of your unique message is finding which “wow factor” you can deliver that would mean the most to the customers that matter most to you.

Forget the distractions, like chasing trends or the next new thing. Go back to basics, talk to your customers and focus on your core package or offer that you haven’t quite nailed yet.

Zenworkz Marketing Prediction for 2013, be yourself, believe in yourself.

About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to create their differential advantage, attract more ideal customers and create a marketing plan to achieve success.  She coaches customers online and by phone – if you would like to request coaching – please contact me.


7
Aug 12

Why should customers buy from you?

In your journey to attract and keep new customers, unique and authentic messages work best. Today, a small business must understand and optimise every interaction with customers in a way that establishes positive, emotional responses to form meaningful relationships with you and your message.

Getting the message right for what your business sells is important, because it provides the basis for your business relationship with your customers; and it answers the question foremost in every potential customer’s mind: Why should I buy from you? Over time, these customers will become your best marketing advocates and promoters.

Here are 3 tips to help you to create your authentic marketing message and grow your business:

Any authentic message must be simple:  Put yourself in the shoes of potential customers and ask “Are my messages easy to understand? Do they motivate customers to purchase?” When constructing your authentic message, you need to first research your ideal target customers. Then visualise who they are and write directly to them.

Benefits – not features, will grab your targeted audience’s attention: Your customers want to hear a clear, simple message that demonstrates that you understand their situation – that you recognise the problem they wish to solve, or the outcome they wish to achieve. Followed by a specific offer or explanation how the benefits of your products or services will help them address their situation.  A simple authentic message like this will be the single deciding factor for customers choosing you over someone else.

Tell your authentic story: Potential customers buy from people they know, like, and trust. Building trust begins with sharing the story of your business and the people behind it. Telling your authentic story helps both you and your prospective customers by:

  • Demonstrating your values, so you naturally attract customers who relate to you
  • Explaining why you do what you do, which helps prospective customers understand you and trust you
  • Sharing your unique persona, enabling customers to understand what you’ll be like to work or deal with

In today’s crowded marketplace, with new competitors emerging from around the world, distracted audiences, and almost saturation marketing of products and services; it is more important than ever to ensure that when you have the attention of a potential customer, you are able to offer a compelling and authentic reason for doing business with you.

Taking an authentic marketing approach, developing insights into your customers’ needs and wants, and understanding what motivates them requires effort and investment.  Figuring out what you stand for and the core authentic message you present to your ideal target market as a brand is easier said than done, but is easier with the help of an Marketing Coach.

I’d love to hear your thoughts? Please feel free to leave a comment or question below.

About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to research their customer market; create their authentic marketing message; attract more ideal customers; and create a marketing plan to achieve success in 2012/2013.  She runs local workshops in Northern NSW and coaches customers online and by phone – if you would like to attend the next scheduled workshops or request distance coaching online –please contact me.

Visit my website and subscribe for monthly e-News updates on all topics related marketing.

For daily Authentic Marketing updates visit and “like” my facebook page:

http://www.facebook.com/Zenworkz.Authentic.Marketing


18
Jun 12

Dealing with sensitivity and still thriving with customer service!

One thing remains certain: A strong brand message and customer relationship will create business value; and these relationships are founded on consistent delivery of a relevant business offer and good customer service.

What is constantly changing – the challenge in meeting customer service expectations. You can have the greatest impact on improving your customer’s service experience by ensuring that you consistently deliver what is expected.  Delivery requires sensitivity and perception to meet customer’s needs.

Broadly, brand message and consistent customer service should have the following objectives:

  1. You want your ideal customer to quickly identify you as a preferred supplier.
  2. You create an environment where evaluating service levels is efficient, comprehensive, and enables the customer to decide that you can meet their need or wants.
  3. Where you cannot meet their needs and wants, those customers are able to ascertain that quickly.
  4. The purchase itself should be an efficient, and enjoyable experience for your customer.
  5. At the time of use or consumption, you want your customer to be completely satisfied that your solution or product solves their problem.
  6. Your support and repair offerings need to align with your customers’ expectations.
  7. Your complaint handling process needs to respect the customer’s expectation and provide a timely and equitable result.

Expectations are set by your marketing brand messages, where you clearly set out what benefits you offer and problems you solve, so that there is alignment between the need benefit; or problem the customer has and the solution you provide.  At the end of the customer experience, you want the customer to want to buy from you again if they have either the same need or a new need.

You also want to be the preferred supplier of choice if the customer is asked for a recommendation. And you want your customer to be proactively communicating their positive experience with you to others. What we know is that high growth is directly related to repeat sales and referral rates. Your profitability and resilience is directly related to the level of customer experience you achieve.

Most of the successful people I know are sensitive and perceptive. When they get criticised, they feel bad. But they don’t let unreasonable customers stop them from improving; not because they don’t feel the slight – it’s because their passion for what they do, building their brand and providing a positive customer experience, is stronger than their discomfort.

While it may be impossible to reach 100% positive customer service experiences, aim to gain the approval of all but the most unreasonable customers, and if it’s a genuine complaint – you will know you can deal with it.

Sensitivity is an asset you need to thrive in customer service, after all its part of your strong brand message and customer relationship.

I’d love to know your thoughts?

About the Author: Teresa Bassham of Zenworkz Authentic Marketing inspires small businesses to develop and use an empowering Marketing and Communications Plan for Business Profitability … see my full services at www.zenworkz.com

While you are visiting my website – subscribe for weekly e-News updates on all topics related to authentic marketing.

For daily Authentic Marketing updates visit and “like” my facebook page:

http://www.facebook.com/Zenworkz.Authentic.Marketing

 

 


13
May 12

12 Keys to Mindful Success

What you believe about yourself and your business will come true.  Believing in your success is 80% of the battle won, with the other 20% being your skills, expertise, products or services that meet your ideal customers needs.

What may be preventing you from fulfilling your business potential grows out of your beliefs.

Here are 12 useful keys for developing a belief system for mindful success:

1.   Develop authentic confidence!

2.   Take ownership of the outcomes!

3.   Clearly communicate your vision and talk about it!

4.   Create a passion for learning and making mistakes!

5.   Learn to be a team player to grow a successful business!

6.   Learn to be systems-oriented – to produce consist results!

7.   Dedicate yourself to your vision, purpose and goals!

8.   Be grateful for what you have and be open to more!

9.   Develop a positive outlook and generate optimism!

10.  Tell people how excited you are to share your ideas!

11.  Motivate yourself and lead by example!

12.  Don’t be afraid of risks or of amazing financial success!

If you like what you find in this list, please share it with your friends to help us spread the idea.

Are these 12 keys working for you?  Leave your comments below?

About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to research their customer market; create their authentic marketing message; attract more ideal customers; and create a marketing plan to achieve success in 2012/2013.  She runs local workshops in Northern NSW and coaches customers online and by phone – if you would like to attend the next scheduled workshops on 6th & 7th June, 2012 or request distance coaching online –please contact me.

While you are visiting my website – subscribe for weekly e-News updates on all topics related to authentic marketing.

For daily Authentic Marketing updates visit and “like” my facebook page:

http://www.facebook.com/Zenworkz.Authentic.Marketing

 

 

 

 


6
May 12

10 Tips for a Facebook Page Engagement Party

Increasing Business Page engagement can be compared to networking at a business function with customers; where you may know some well and others you would like to know better.  To increase your engagement carry out the same tips on your Facebook Business Page, as you would at a business function.

  1.  Introduce yourself to someone new and listen actively to what they tell you.
  2. Ask questions about what that person says to look for shared interests and opportunities to deepen the relationship.
  3. Tell a funny or light hearted story that relates to their area of interest but check for responses to what you say.
  4. Acknowledge the other person’s point of view and encourage more comment.
  5. Provide some insights of value by listening to their interests and begin with them in mind.
  6. Be entertaining, educational or inspirational depending on what you are able to find out about the other person.
  7. Be true to yourself and authentic, don’t try to be an expert in someone else’s field.
  8. Don’t dominate the conversation or try to sell yourself or your business.
  9. Have a range of engaging tools in your kit bag – quotes, pictures, video, audio, and questions.
  10. Show that your care about others, like and respond to what they say.

When you have done all that, invite others to join in the conversation, introduce your new friends, identify other influencers and move through your engagement cycle again.

If you like what you find in this list, please share it with your friends to help us all have a better engagement party.

Are these tips working for you?  Leave your comments below?

About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to research their customer market; create their authentic marketing message; attract more ideal customers; and create a marketing plan to achieve success in 2012/2013.  She runs local workshops in Northern NSW and coaches customers online and by phone – if you would like to attend the next scheduled workshops on 6th & 7th June, 2012 or request distance coaching online –please contact me.  While you are visiting my website – subscribe for weekly e-News updates on all topics related marketing.

For daily Authentic Marketing updates visit and “like” my facebook page:

http://www.facebook.com/Zenworkz.Authentic.Marketing

 

 

 

 

 


15
Apr 12

Authentic Branding – the Future of Marketing?

Authentic Marketing CoachAs a forward thinking business, I consider what a marketing business might look like in the future? How to provide marketing services to smaller business in a fast moving technological marketplace.

I know that my customers are often overwhelmed by the choices available; the fear of missing out by not jumping on the “next new media thing”; and often lose sight of return on investment, whether it’s time or money.

Psychologist, Abraham Maslow formulated the  “Hierarchy of Needs”, where he mapped human needs in a hierarchy; starting at the bottom with basic physiological needs of food, shelter, water and safety, and at the top with esteem, belonging and self-actualisation. This remains the strongest model we have for understanding what has meaning for customers and explaining what they do and why.

Today brands can no longer tap into satisfying basic needs without considering the higher needs of belonging and esteem. Customers respond to brands which match their values, aspirations and esteem.  This is the future of marketing – it is about authentic communication and engagement; and this is where customers are now driving brands via social media platforms. Today it is the customer who will figure out what your business does and how they will let the world know about you!

Future Authentic Brand Marketing will utilise effective marketing psychology to create brand messages which begins with what you do that effortlessly connects with your customer.  Authentic means not hiding from the customer or the public – it means being open and human; something that smaller business often excel in over their larger competitors.

Authentic brands that tap into satisfying basic and higher needs together, including elements of relationship, respect, support, and even happiness, will hook us because they will help to feed our social selves, the part that seeks connection and belonging as Maslow suggested.

Do you think that your brand meets these broad range of “needs” or do you love a brand that does?  Please share your comments below?

About the author:  Teresa Bassham is the owner of Zenworkz Authentic Marketing and educates businesses to think, create, engage and optimise their marketing effort.  She coaches customers in Marketing Strategy, both off and online; and implementation.  If you would like some free how-to marketing resources or to subscribe to free e-news about authentic marketing, please visit the website:

http://www.zenworkz.com/

For daily marketing tips and references, connect to the community on Facebook:

https://www.facebook.com/Zenworkz.Authentic.Marketing

 


17
Mar 12

Are you ready for 30th March, 2012?

If you have a Facebook page for your business or a personal page, like it or not, the format will change to Timeline by  March 30th 2012.

Teresa Bassham

The major benefit for a smaller business is that this format moves from a seemingly random flow of information to an opportunity to tell the real story of your business.  And that will be a good thing!  Changes will occur to the Facebook Banner, About, Applications, Milestones, Highlights and Posts.

Milestones, when done well, will dramatically improve the value your page provides to fans and increase their interest in your brand.

Time is running out to make this transition smoothly – in a way that takes your fans on the journey with you and enhances your online reputation.  It’s very important for you to think about and plan this transition and not just deal with when it arrives.  Why?  Because many of the format elements that you know now are changing and with a little bit of work – you can be prepared, so that the transition enhances their experience rather than frustrate fans.

The first important step is to select a Banner or a image based metaphor, that taps into the emotional and cognitive associations you want your fans to relate to your brand.  This banner provides you with the perfect opportunity to create that unique look and emotionally compelling visual that “sells” your business and brand.

The next major change is to Applications tab, which have moved to the top of the page under the banner, right next to “About”.  The first tab is photo’s and is the only tab that can not be moved from this position but all other tab boxes can now be moved in their order of preference.  It’s wise to leave “Likes” on the top line because it does enhance your pages credibility.  This gives you two more tab boxes get creative in your call to action – either  “free stuff”; or subscribe to e-news; or your existing Welcome tab – which will not be lost in the change over.  Importantly, you can no longer direct new fans to this Welcome tab from Facebook, but you can direct them to the tab from your website.

The next important change it to “About”, where you have an opportunity to create a short promotion about your business benefit and your link to your website or other marketing/sales channels.  It needs to 90 characters long including your web link – now’s the time to be crystal clear about your offer and customer benefit.  Note: if you have listed your business category as local, it will default to address and phone number, so you may need to change your category to create your fabulous “About” promotional statement.

Timeline provides you with the opportunity to create “milestones” in your business history and this enhances your authentic story, will dramatically improve content value for fans and gives fans more reasons to keep connecting with your page.  You can tell fans Why and How you started your business, which can be forgotten down the track; but is a compelling reason to support you and your business growth.

There are two other changes to get used to: Highlight and PinHighlight enables you to expand a post to a whole page view which makes it great for posts with video and pictures.  Pin enables you to “pin” a post to the top of your page for seven days, which is great for events, where you want the post to be prominent.

One change that is least liked, is that posts by your fans appear in a box, called “recent posts by others” but you can easily “share” the important posts, so that they will appear more prominently on your timeline.

One last tip, when you are building your new storyline and milestones, be careful of doing it all at once and spamming your fans with the changes.   Most don’t like spamming and you could lose fans.

Have you changed to timeline for pages?  Did you discover any useful tips not covered here – please share below.

About the author:  Teresa Bassham is the owner of Zenworkz Authentic Marketing and educates businesses to think, create, engage and optimise their marketing effort.  She coaches customers in Social Media Strategy and implementation.  If you would like some assistance changing to Timeline for Facebook Pages, please contact her through her website: http://www.zenworkz.com/

Zenworkz Authentic Marketing publishes a weekly blog on small business marketing: http://www.zenworkz.com/blog/

For daily marketing tips and references, connect on Facebook: https://www.facebook.com/Zenworkz.Authentic.Marketing