Business always ebbs and flows, and without continuous marketing it can sometimes feel like ‘feast or famine’. Walking away from an idea, a product or service that is not working is difficult when you don’t have the right measures in place to understand whether it’s the normal ebb and flow, or time to let go. That is the hardest decision of all.
A positive mindset is the secret to long term success and the difference between people who pick themselves up after a fall or give up, and never know whether they would have made it. What you give out in your life is what you attract, but the best part is, you get to choose.
Again, the power of positive mindset is espoused by many successful people, why – because it works.
Keeping your eyes on developments in your niche market is about customers not competitors. In my experience, businesses that spend too much time looking and responding to their competition are not focusing enough on their customers evolving needs and wants. Your business needs to be ready to evolve to meet those new niche needs.
Who doesn’t love Oscar Wilde’s quotes, a man who fought to be himself in a time of great prejudice and ignorance. Sell yourself first – every good business is personal and the very best businesses are very personal.
In any aspect of our lives, when we change and grow we do see a world that we would never have known, if we had not stepped outside our comfort zone. Once out there, you can never return to the old comfortable place and that is a good thing, in my opinion. I do see many businesses who are left wondering what happened, after a new competitor emerges and takes away some of their market share. This is the critical time to change, to evolve, to jump ahead of your competition and meet new customer needs.
Finally, the most important aspect of any business today is how you make people feel. Do you give them hope, do you lift the veil of doubt, do you educate, and do you lay a foundation of success?
These are my thoughts – I love to know what you think? Please leave a comment.
About the author: Teresa Bassham is a Marketing Coach and Director of Zenworkz Authentic Marketing. Teresa is passionate about helping small businesses create the right marketing, find the right customers; and achieve transformational results.
If you would like free how-to-do-it-yourself marketing resources or to subscribe to free e-news about all things marketing, please visit the website:
For daily marketing tips and references, connect to our fabulous community on Facebook:
All or parts of this blog are able to be published with permission from the author – provided that the author is acknowledged and a link is given to the original source blog.
This blog is original content influenced by years of experience within the Australian small business culture and may not be applicable to other countries small business cultures.