If you are brilliant, you will be one of only a handful of lucky people in Australia or across the world, who know intuitively what you’re destined for. For the vast majority of us, we need to take a more thoughtful path – one that requires deep thinking.
Coming up with a new business idea, of course, is the hard part, but I have methods for helping my customers, and it begins with telling the story of their life. The tool I use is a timeline, to help them express their values, experiences, insights, skills and abilities that are unique to them.
Your brilliant idea needs to be uniquely your own, so it makes sense that this journey begins by looking at the events that have shaped your life and made you who you are today. It may sound weird coming from a Marketer, but to discover your big new idea and what is unique about you, we don’t start with what the market wants from you, because the market only knows what they have seen. If you want a great example of this – think Steve Jobs and Apple!
To uncover what is unique about YOU, that will help you stand out in the market, you need to turn away from the market. What makes this paradoxical approach work, is that you will be able to identify a customer for any idea you come up with, again – think Apple.
For an aspiring entrepreneur, doing some form of creative exercises to discover your big idea is a quick way to improve your chances of launching a successful business. Where to start? Here are three exercises to help you:
Exercise 1 – Make a “mind map”
Start by taking a large piece of butcher’s paper, put the words “New Business or New Idea” in the center and create a collage of images, quotes, articles, your values, strengths, skills and other inspirations.
The idea behind this is that when you surround yourself with images of your intention – the successful business you want to create – your awareness and passion will grow. As your mind map evolves and becomes more focused, you will begin to recognise where your creativity, values, strengths and skills can be focused.
Exercise 2 – Research people who have achieved the success you seek
Study people who have been successful in the business area you want to pursue and who have similar values and passion. Study them, figure out how and why they are able to remain successful in these difficult economic times and then make plans to emulate some of their successful actions.
Exercise 3 – Create a plan or roadmap to get there
When you have gone through this creative process, the next step is to create a marketing plan. A marketing plan is a process that helps you evaluate your idea as a market offer; evaluates the target customer and marketplace; and prepares you for the many possibilities to achieve your new business success.
At what creative stage are you? Tell me about it below? Have you found that great idea? Do you need help with a Marketing Plan?
About the author: Teresa Bassham is the principle of Zenworkz Authentic Marketing, and is passionate about educating small and medium business professionals to think deeply; create difference; engage customers; optimise marketing effort; and develop a marketing plan to achieve success in 2012. She runs DIY workshops in Northern NSW and coach customers online and by phone – if you would like to attend the next scheduled workshop or request distance coaching online – please contact us.
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