Kylie Mowbray-Allen is the principle product designer, salesperson and proud owner of Nic-Nac Nappywrap, which sells a range of products to make life easier for new parent’s throughout Australia, New Zealand and the world. As well as running this busy business, Kylie’s husband sustained an injury resulting in quadriplegia 4 years ago and they have a young daughter, so she is also a carer, mother, wife, cook, cleaner; a challenging balancing act for anybody.
In the Nic-Nac studio located in Bangalow, NSW; she feels very fortunate to work mostly school-hours, in an industry which keeps her inspired and challenged, yet able to be there for her family. For Kylie, the opportunity to be actively involved in her daughter’s life, care for her husband; and work in a business that she is passionate about – is a wondrous life. Sometimes challenging, but always worthwhile! Kylie has determination to succeed in abundance, despite the daily challenges she faces.
In business it is easy to alternate in waves of optimism and pessimism when national and overseas media negatively impacts consumer sentiment. Consumer sentiment affects our sales cycles and we’re such herd animals, we tend to contract these moods from one another through our networking. Australia has been the most resilient country amidst global economic uncertainty and we are the envy of other developed countries outside of our shores – so why are we not more positive?
This brings me back to Kylie as an example of accepting things as are they are; and determined to succeed because she sees no other option that will build a secure future for her family.
Kylie does many things that all small businesses should be doing to drive growth in the current retail environment. She:
- Uses data and customer insight to reach customers effectively
- Competes in the digital world and continues to develop her expertise in online marketing
- Works hard at creating a good online experience for customers
- Is vigilant about her customer service standards and delivery
- Is testing and trying new marketing approaches to educate herself and gauge impact
- Understands that despite negative hype, that there is underlying demand for her products
- Competes on value and service
Nic-Nac is an inspiring story of determination founded in love – for Kylie, family comes first, appreciating the moments, and realising that “there is always, always, always something to be thankful for.”
About the Author: Teresa Bassham is a Marketing Coach and owner of Zenworkz Authentic Marketing; inspiring and educating small and medium business to think, create, engage and optimise their authentic marketing effort. She runs local workshops in Northern NSW and coaches customers online and by phone – if you would like to attend the next scheduled workshops on 5th & 6th March, 2012; or request distance coaching online –please contact me. While you are visiting my website – subscribe for weekly updates on all topics related to marketing.
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