The Authentic Marketing Planning System
Start by imagining a successful business future...
It’s not that successful people are more special, it’s that they do special things to be more successful.
The rapidly changing and increasingly complex online marketing environment is not the case for ignoring marketing planning but the opposite, it’s a compelling case for being and thinking more strategically about your business and your objectives. This one marketing step - choosing your authentic goals and sticking to them will change everything.
Here’s a simple marketing planning system to create a unique message for your ideal customer, to stand out from the crowd, for setting goals aligned with values and creating the right marketing strategies for your business.
We can do it all for you or help you to do it yourself!
Do-it-yourself Authentic Marketing Planning Workshops
Zenworkz offers Do-it-yourself Authentic Marketing Planning Workshops for small groups.
Prerequisite: The completion of a pre-workshop questionnaire, to assemble important information needed in the plan formation process.
Workshops are 5 hours duration, either run in mornings or afternoons (or at special request, in the evenings).
Learning objectives:
- Understand your business values and drivers
- Set marketing objectives, including revenue and sales
- Define and profile your ideal customer market
- Review your branding and key marketing messages
- Create a remarkable positioning statement
- Define the best marketing and promotional tactics to achieve your marketing objectives
- Develop your action plan, reporting and measurement
Templates for Authentic Marketing Plan and Prioritised Action Plan are provided.
