Market research helps to identify and define your business and marketing opportunities and problems; and is an important component to completing your authentic marketing plan or in validating a marketing strategy option.
This ensures that your marketing goals - from identifying ideal customer profiles and setting your price and product/service mix, through to deciding your promotional activities - attracts the most customers possible.
Zenworkz Marketing are experienced market researchers who draw on extensive business and academic skills, to ensure your customer research provides results that drive your business forward.
Online surveys are a quick and cost effective method of quantitatively researching any topic. If your timeframe is tight and you have a validated customer email list, we can do fast and effective customer research using Zenworkz own online survey software. We can provide options for creating individualised surveys that include 21 different question types from rating scales to dropdown multiple choice answers, with all important space for additional comments; or provide a range of standard research survey questions that you can preselect to fit specific business and marketing information needs.
The Zenworkz survey software runs from our web server, so you don’t need to have a website to conduct your online survey. Our service provides personalised emails sent to your customers, easy reminder options, and easy “click a link” format to complete the survey, with optional security setting levels, automatic data download to Excel or we can provide a range of reports from basic to analysed results.
The research costs are very competitive using the online survey software, but vary depending on the expected number of survey responses and complexity of the survey questions; so it is necessary for us to discuss your specific requirements and quote for this service.
Zenworkz Marketing can provide full service qualitative, phone or face to face customer research and can tailor any research to your specific needs.
Zenworkz Marketing also has a suite of standard research surveys to meet essential business and marketing information needs.
We know from our DIY customers that doing your own research is time consuming but can be cost effective if your budget is tight. If it’s early days for your business, use one of our printed surveys to research your friends who fit your identified customer market!
The fastest way for an established business is to email our standard survey to your customer base and collate the answers. For a more in depth insight, call a selection of your customers to talk them through the survey questions. This provides you with an opportunity to explain questions, prompt them for deeper thoughts; and gives you greater insight to how they think and not just what they think and how they buy.