Optimising Website Content and Online Marketing
Search Engine Optimisation (SEO) can be an effective online marketing tactic, however the most important element to optimisation is having something valuable and interesting to say to your online audience.
Here’s our point of difference - to optimize your website in a future-proof way we need to work with you to ensure that site content is original and valuable. Our approach is consultative from the ground-up. Plus to obtain effective SEO, you need to embrace public relations (PR), social media and develop your understanding of the opportunities presented by your Authentic Marketing Plan marketing mix strategies.
Social media platforms are ideal for reaching and emotionally connecting with your ideal customers, especially for quick, nimble, real, authentic small business who are open to embracing new technology.
The way Zenworkz approach website optimisation, is to make it work holistically with your objectives, and how your business publishes and promotes content online. If your website or blog content can be searched on, it can be optimised – and that’s what guides an authentic integrated online marketing strategy.
We can do it for you or help you to do it yourself!
Before optimising your content, we start with goals set in your Authentic Marketing Plan:
- What are you trying to achieve using an online medium?
- Are you looking for passive income or sales leads every month?
- Are you trying to build engagement and a community which can help leverage all of your marketing results?
Optimising content alone on a website to drive traffic makes little sense without a clear purpose.
Our Authentic Marketing Planning System will assess all marketing options to drive traffic to your website and how your business objectives can work in concert with Social Media, Online Public Relations, Email Marketing, Pay Per Click (PPC) and other Online Advertising options.
The Authentic Marketing Plan system identifies the proper competitive analysis, benchmark reporting, forecasting and online marketing tools to provide ongoing analysis of performance. The core of any search or social media marketing program focuses on the quality of website and blog content. Only by creating and distributing quality content will you attract, acquire and engage customers that you have identified detailed information about, through your Authentic Marketing Plan.
Online Marketing and Content Creation Pricing: Based on a very competitive hourly rate, call or email us for a free discussion and quote.
